.elementor-450 .elementor-element.elementor-element-14fe72f{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}/* Start custom CSS for html, class: .elementor-element-53c3673 *//* ==========================================================================
   Pet Driven — Sales Funnel Landing Section
   Paste this into Elementor's Custom CSS panel for the page/widget,
   or wrap it in <style>...</style> above the HTML if your widget has
   no separate CSS field.

   Everything is scoped under .pd-funnel so it can't leak into or clash
   with the rest of your WordPress theme.
   ========================================================================== */

.pd-funnel {
  --ink: #1F2A22;
  --paper: #F3EEDF;
  --paper-raised: #ECE4CE;
  --rust: #E15328;
  --gold: #B8901F;
  --muted: #6E6858;
  --line: #D8CFB4;
  --white: #FFFDF7;
  --font-display: 'Fraunces', Georgia, 'Times New Roman', serif;
  --font-body: 'Work Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;

  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

@media (prefers-color-scheme: dark) {
  .pd-funnel:not([data-theme="light"]) {
    --ink: #EFE9D8;
    --paper: #16201A;
    --paper-raised: #1E2A22;
    --rust: #FF6E40;
    --gold: #E0B84A;
    --muted: #9C9683;
    --line: #35402F;
    --white: #1C2620;
  }
}
.pd-funnel[data-theme="dark"] {
  --ink: #EFE9D8;
  --paper: #16201A;
  --paper-raised: #1E2A22;
  --rust: #FF6E40;
  --gold: #E0B84A;
  --muted: #9C9683;
  --line: #35402F;
  --white: #1C2620;
}

.pd-funnel * { box-sizing: border-box; }
.pd-funnel a { color: inherit; }
.pd-funnel img { max-width: 100%; height: auto; display: block; }

.pd-funnel .wrap {
  max-width: 1080px;
  margin: 0 auto;
  padding: 0 28px;
}

/* ---------- Header ---------- */
.pd-funnel header.site { padding: 28px 0 0; }
.pd-funnel .site-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-bottom: 20px;
  border-bottom: 1px solid var(--line);
  flex-wrap: wrap;
  row-gap: 12px;
}
.pd-funnel .mark { display: flex; align-items: center; gap: 10px; }
.pd-funnel .mark img { height: 34px; width: auto; }
.pd-funnel .header-links {
  display: flex;
  align-items: center;
  gap: 22px;
  flex-wrap: wrap;
  row-gap: 8px;
}
.pd-funnel .home-link {
  font-size: 0.88rem;
  font-weight: 600;
  text-decoration: none;
  color: var(--muted);
  display: inline-flex;
  align-items: center;
  gap: 6px;
}
.pd-funnel .home-link:hover { color: var(--ink); }
.pd-funnel .site-row .cta-small {
  font-size: 0.92rem;
  font-weight: 600;
  text-decoration: none;
  border-bottom: 2px solid var(--rust);
  padding-bottom: 2px;
  white-space: nowrap;
}

/* ---------- Hero ---------- */
.pd-funnel .hero {
  padding: 64px 0 52px;
  border-top: none;
}
.pd-funnel .hero-grid {
  display: grid;
  grid-template-columns: 1.25fr 1fr;
  gap: 48px;
  align-items: end;
}
.pd-funnel .hero h1 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(2.1rem, 5vw, 3.6rem);
  line-height: 1.05;
  margin: 0 0 22px;
  max-width: 17ch;
}
.pd-funnel .hero .lede {
  font-size: clamp(1rem, 2vw, 1.15rem);
  max-width: 46ch;
  color: var(--muted);
  margin: 0 0 30px;
}
.pd-funnel .hero-cta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--rust);
  color: var(--white);
  font-weight: 600;
  font-size: 1rem;
  padding: 15px 26px;
  border-radius: 3px;
  text-decoration: none;
  box-shadow: 4px 4px 0 var(--ink);
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}
.pd-funnel .hero-cta:hover { transform: translate(-2px,-2px); box-shadow: 6px 6px 0 var(--ink); }
.pd-funnel .hero-cta svg { flex-shrink: 0; }
.pd-funnel .cta-group { display: flex; flex-direction: column; align-items: flex-start; gap: 14px; }
.pd-funnel .contact-alts { font-size: 0.9rem; color: var(--muted); display: flex; gap: 8px; flex-wrap: wrap; }
.pd-funnel .contact-alts a { text-decoration: none; font-weight: 600; color: var(--muted); }
.pd-funnel .contact-alts a:hover { color: var(--ink); }

/* funnel visual */
.pd-funnel .funnel-visual {
  display: flex;
  flex-direction: column;
  gap: 8px;
  align-self: stretch;
  justify-content: flex-end;
  padding-bottom: 6px;
}
.pd-funnel .funnel-row { display: flex; align-items: center; gap: 12px; }
.pd-funnel .funnel-bar {
  height: 34px;
  background: var(--paper-raised);
  border: 1px solid var(--line);
  border-radius: 2px;
  position: relative;
}
.pd-funnel .funnel-bar span {
  position: absolute;
  left: 12px; top: 50%; transform: translateY(-50%);
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--muted);
}
.pd-funnel .funnel-row:nth-child(1) .funnel-bar { width: 100%; background: var(--paper-raised); }
.pd-funnel .funnel-row:nth-child(2) .funnel-bar { width: 82%; }
.pd-funnel .funnel-row:nth-child(3) .funnel-bar { width: 60%; background: var(--gold); border-color: var(--gold); }
.pd-funnel .funnel-row:nth-child(3) .funnel-bar span { color: var(--ink); }
.pd-funnel .funnel-row:nth-child(4) .funnel-bar { width: 40%; background: var(--rust); border-color: var(--rust); }
.pd-funnel .funnel-row:nth-child(4) .funnel-bar span { color: var(--white); }
.pd-funnel .funnel-pct { font-size: 0.78rem; color: var(--muted); width: 3.4ch; text-align: right; }

/* ---------- Section shell ---------- */
.pd-funnel section { padding: 56px 0; border-top: 1px solid var(--line); }
.pd-funnel .kicker {
  font-family: var(--font-display);
  font-style: italic;
  color: var(--gold);
  font-size: 1.05rem;
  margin: 0 0 8px;
}
.pd-funnel h2 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(1.6rem, 3vw, 2.3rem);
  line-height: 1.15;
  margin: 0 0 18px;
  max-width: 24ch;
}
.pd-funnel .section-intro {
  color: var(--muted);
  max-width: 62ch;
  font-size: clamp(0.98rem, 1.6vw, 1.05rem);
  margin-bottom: 36px;
}

/* ---------- Process ---------- */
.pd-funnel .process { display: flex; flex-direction: column; }
.pd-funnel .step {
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 24px;
  padding: 26px 0;
  border-top: 1px solid var(--line);
}
.pd-funnel .step:last-child { border-bottom: 1px solid var(--line); }
.pd-funnel .step-num {
  font-family: var(--font-display);
  font-size: 2rem;
  color: var(--line);
  font-weight: 600;
}
.pd-funnel .step h3 {
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 1.1rem;
  margin: 0 0 6px;
}
.pd-funnel .step p { margin: 0; color: var(--muted); max-width: 56ch; }
.pd-funnel .step-tag {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--rust);
  margin-bottom: 8px;
}

/* ---------- Comparison ---------- */
.pd-funnel .compare {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border: 1px solid var(--line);
  border-radius: 3px;
  overflow: hidden;
}
.pd-funnel .compare > div { padding: 28px 26px; }
.pd-funnel .compare .site-col { background: var(--paper-raised); border-right: 1px solid var(--line); }
.pd-funnel .compare .funnel-col { background: var(--white); }
.pd-funnel .compare h3 {
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 600;
  margin: 0 0 16px;
}
.pd-funnel .compare .funnel-col h3 { color: var(--rust); }
.pd-funnel .compare ul { margin: 0; padding: 0; list-style: none; }
.pd-funnel .compare li {
  padding: 10px 0;
  border-top: 1px solid var(--line);
  font-size: 0.96rem;
  color: var(--muted);
}
.pd-funnel .compare li:first-of-type { border-top: none; }
.pd-funnel .compare .funnel-col li { color: var(--ink); }

/* ---------- Services list ---------- */
.pd-funnel .services { display: flex; flex-direction: column; }
.pd-funnel .service-row {
  display: grid;
  grid-template-columns: 1fr 2.1fr;
  gap: 24px;
  padding: 24px 0;
  border-top: 1px solid var(--line);
}
.pd-funnel .service-row:last-child { border-bottom: 1px solid var(--line); }
.pd-funnel .service-row h3 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.15rem;
  margin: 0;
}
.pd-funnel .service-row p { margin: 0; color: var(--muted); max-width: 58ch; }

/* ---------- Verticals ---------- */
.pd-funnel .verticals {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.pd-funnel .vertical-card { background: var(--paper); padding: 26px 24px; }
.pd-funnel .vertical-card h3 {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 600;
  margin: 0 0 10px;
}
.pd-funnel .vertical-card p { margin: 0; color: var(--muted); font-size: 0.95rem; }

/* ---------- Closing CTA ---------- */
.pd-funnel .closer { text-align: left; padding-bottom: 80px; }
.pd-funnel .closer h2 { max-width: 20ch; }
.pd-funnel .closer .section-intro { margin-bottom: 30px; }

/* ---------- Quote form ---------- */
.pd-funnel .quote-form { display: flex; flex-direction: column; gap: 18px; max-width: 640px; }
.pd-funnel .quote-form .form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.pd-funnel .quote-form label {
  display: flex;
  flex-direction: column;
  gap: 6px;
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--muted);
}
.pd-funnel .quote-form label.full { width: 100%; }
.pd-funnel .quote-form input,
.pd-funnel .quote-form textarea {
  font-family: var(--font-body);
  font-size: 1rem;
  color: var(--ink);
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 3px;
  padding: 11px 13px;
  width: 100%;
}
.pd-funnel .quote-form input:focus,
.pd-funnel .quote-form textarea:focus {
  outline: 2px solid var(--rust);
  outline-offset: 1px;
}
.pd-funnel .quote-form button { align-self: flex-start; margin-top: 4px; border: none; cursor: pointer; }

/* ---------- Footer ---------- */
.pd-funnel footer {
  border-top: 1px solid var(--line);
  padding: 26px 0 40px;
  color: var(--muted);
  font-size: 0.85rem;
}
.pd-funnel .footer-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
}
.pd-funnel .footer-contact { display: flex; gap: 18px; flex-wrap: wrap; }
.pd-funnel .footer-contact a { text-decoration: none; color: var(--muted); font-weight: 600; }
.pd-funnel .footer-contact a:hover { color: var(--ink); }

/* ==========================================================================
   Responsive breakpoints
   ========================================================================== */
@media (max-width: 780px) {
  .pd-funnel .hero-grid { grid-template-columns: 1fr; }
  .pd-funnel .hero { padding: 44px 0 36px; }
  .pd-funnel .funnel-visual { margin-top: 10px; }
}
@media (max-width: 760px) {
  .pd-funnel .verticals { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  .pd-funnel .compare { grid-template-columns: 1fr; }
  .pd-funnel .compare .site-col { border-right: none; border-bottom: 1px solid var(--line); }
  .pd-funnel .service-row { grid-template-columns: 1fr; gap: 8px; }
  .pd-funnel section { padding: 40px 0; }
}
@media (max-width: 560px) {
  .pd-funnel .site-row { flex-wrap: wrap; gap: 12px; }
  .pd-funnel .quote-form .form-row { grid-template-columns: 1fr; }
  .pd-funnel .wrap { padding: 0 18px; }
  .pd-funnel .step { grid-template-columns: 40px 1fr; gap: 14px; }
  .pd-funnel .step-num { font-size: 1.5rem; }
  .pd-funnel .hero-cta { width: 100%; justify-content: center; }
}
@media (max-width: 400px) {
  .pd-funnel .mark img { height: 28px; }
  .pd-funnel .footer-row { flex-direction: column; align-items: flex-start; }
}/* End custom CSS */